Willy the CEO slammed down his mobile after another ear bashing from his biggest investor. He took a breath, dialled the newly appointed CTO and explained the situation. “We’re in the last chance saloon, RJ. The board have given us six months to fix what we’re delivering from Engineering. We need to prove our value and fast!” Willy sighed and continued, “They’re pushing me to consider outsourcing everything.” Sitting in his office, RJ took a deep breath and thought about his team’s performance, “My teams are solid. We deliver on time and we deliver high quality, well-tested code but still the stakeholders complain about the product. What’s going wrong?” He reached for the phone and called Colin, the coach. Sitting in RJ’s office some days later, Colin explained to RJ about stakeholder value, “Stakeholders sponsor a product because they believe it will give them benefit or value, if you like. Your teams need to focus on delivering this value to the stakeholders.” “I thought we were doin